In recent years, Japan has seen a surge in the popularity of online sports betting, driven by the rise of digital platforms and evolving entertainment preferences. While Japan has traditionally maintained strict gambling laws, the digital age has opened doors to regulated and offshore platforms, offering Japanese bettors exciting opportunities to engage in global sports betting markets. For many, online sports betting has become an accessible and thrilling way to add extra excitement to their favorite sports.
The Landscape of Online Sports Betting in Japan
Japan’s gambling laws have historically prohibited most forms of wagering, except for specific government-regulated activities like horse racing, bicycle racing, and the national lottery. However, Japanese residents are increasingly turning to licensed offshore online sportsbooks, where they can legally participate in a wide range of betting activities.
This shift has not only broadened betting options but also introduced Japanese audiences to international sports, contributing to the rapid growth of the industry.
So, which sports captivate the attention of Japanese bettors the most? Let’s dive into the top five.
1. Soccer (Football)
The Global King of Betting Sports
Soccer stands at the top of Japan’s online sports betting scene. The J-League, Japan’s professional football league, has a loyal following. However, it’s the international tournaments—like the English Premier League, UEFA Champions League, and the FIFA World Cup—that drive the highest betting volumes.
Japanese bettors are known for their enthusiasm during global soccer events, placing bets not only on match outcomes but also on prop bets such as goalscorers, corners, and halftime scores.
2. Baseball
Japan’s National Sport and Betting Favorite
Baseball has long been Japan’s beloved national pastime, with Nippon Professional Baseball (NPB) at the heart of the action.
In online sports betting, NPB games consistently attract high betting activity, especially during the playoffs and the Japan Series.
Additionally, Japanese bettors also participate heavily in Major League Baseball (MLB) betting, particularly when star Japanese players are involved, like Shohei Ohtani or Yu Darvish.
3. Horse Racing (Keiba)
Legal and Widely Accepted
Horse racing is one of the few forms of sports gambling that is fully legal in Japan, both offline and online.
With various racing tracks and events throughout the year, including the prestigious Japan Cup, horse racing has a strong cultural and betting presence in Japan.
Online platforms make it easy for bettors to access race schedules, odds, and live streams, enhancing the betting experience.
In the realm of online platforms, many bettors also explore casino games, which complement the betting ecosystem. These games, while separate from sports betting, offer additional entertainment options for Japanese users seeking variety and excitement between races or matches.
4. Basketball
A Rising Star in Japan’s Betting Scene
Basketball has seen a steady rise in popularity in Japan, fueled by the success of the B.League and the participation of Japanese players in the NBA.
Events like the NBA Finals and the Olympic Games drive spikes in betting interest, with Japanese fans placing wagers on game results, player performances, and other in-game events.
5. Esports
Betting on the Digital Battlefield
Esports has exploded globally, and Japan is no exception. Titles like League of Legends, Dota 2, and Counter-Strike have dedicated fan bases in Japan, with online sportsbooks now offering a wide range of betting markets for esports tournaments.
Given Japan’s tech-savvy culture and passion for gaming, esports betting is expected to grow even more prominent in the coming years.
Online sports betting in Japan is thriving, with a diverse array of sports captivating bettors across the nation. Soccer, baseball, horse racing, basketball, and esports stand out as the most popular options, each offering unique betting opportunities and excitement.
As Japan’s betting industry continues to evolve, bettors can expect even more innovative platforms, betting markets, and interactive experiences in the near future
