Star Plus’ long-running show Anupama is once again under fire from viewers, who continue to express dissatisfaction with the repetitive nature of its storyline. Almost every week, fans take to social media to criticize either the ongoing plot or the upcoming track, and the latest promo has only intensified the backlash.
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As per the newly released promo, the upcoming track will once again revolve around Rahi giving Anupama the cold shoulder. The sequence unfolds during Christmas celebrations, where Rahi is visibly excited, believing that Anupama, dressed as Santa Claus, will give her the first gift and a warm hug. However, her happiness is short-lived when Prerna accidentally bumps into her.
An upset Rahi questions Prerna’s manners, but the situation takes an unexpected turn when Anupama calls out Prerna. Prerna warmly hugs Anupama and wishes her Merry Christmas, leaving Rahi shocked. Adding to the tension, Prerna tells Rahi that she takes whatever she likes and subtly signals towards Prem, further unsettling Rahi. Prerna then reveals to Anupama that they share an old connection, which becomes the final trigger. Hurt and disturbed, Rahi refuses to speak to Anupama.
The promo’s voice-over intensifies the drama:
“Christmas ke bahane kaun aaya Anupama ke rishton ko nazar lagane?”
“Christmas pe Santa Claus bani Anupama ke ghar aaya hai koi… jinki wajah se khushiyon ko lag gayi hai nazar.”
This leads to the pressing question:
Kya uske aane se badlenge Anupama aur Rahi ke beech ke rishte?
However, instead of excitement, the promo has sparked strong negative reactions from loyal viewers. Fans are clearly frustrated with what they see as a recycled narrative of mother-daughter conflict. Social media is flooded with comments calling out the makers for repeating the same emotional arc.
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Some fan reactions read:
“Same again, same storyline in Anupama.”
“Is serial ki ghisi-piti kahani—wahi beti ki nafrat, wahi maa ka struggle, wahi garibi.”
“Please accept there is no new story to show. Every few weeks it’s repeat and rinse.”
“Ab Rahi phir se Anupama ko hate karegi.”
Viewers feel that they have already witnessed this phase multiple times, making it emotionally exhausting rather than engaging. Many believe that the show urgently needs a fresh perspective and innovative storytelling to retain interest.
With audiences clearly growing weary of the constant Anupama–Rahi drama, it remains to be seen whether the makers will take note of the feedback and introduce a new narrative direction or continue relying on familiar emotional conflicts that once worked but now feel overused.
