India’s favourite young cop is back in action as POGO kicks off a month-long birthday campaign filled with brand-new episodes, engaging contests, and a surprise shoutout from Bollywood heavyweights Hrithik Roshan and Jr. NTR, all celebrating the spirit of Little Singham and his incredible 8-year journey.
This August, POGO is all set to celebrate the birthday of India’s beloved young supercop, Little Singham with grand celebrations blending action, emotion, and excitement. As one of the most iconic characters on POGO, India’s homegrown kids’ entertainment channel, Little Singham will be at the heart of a high-voltage, multi-platform campaign designed to delight kids and families across the country.
Kickstarting the celebrations, POGO has released a new promo featuring dynamic visuals and energy-packed moments, showcasing the essence of Little Singham, his courage, loyalty, and never-give-up spirit. The promo with a specially choreographed ‘hook step’ is also introduced to encourage fans to join in the celebrations and showcase their love for Little Singham across social media platforms.
Adding star power to the campaign, Little Singham is joining hands with action stars Hrithik Roshan and Jr. NTR , who are headlining the much-anticipated action film War 2 , to celebrate the movie’s release and perform the hook step in support of the celebrations. Their participation creates a unique crossover moment, bringing together two of India’s most celebrated IPs for young audiences.
Sai Abishek, Head of Factual Entertainment, Lifestyle & Kids, South Asia, Warner Bros. Discovery , said, “Little Singham is more than just an icon, he stands for courage, confidence, and positivity, making him a true role model for millions of children across India. In the last eight years, Little Singham, its universe, and stories have uniquely and deeply touched kids and families, becoming a milestone for POGO and Warner Bros. Discovery. We remain committed to further building the beloved Little Singham universe that continues to resonate with kids and families.”
Janhavi Vyas, Head of Marketing, South Asia, Warner Bros. Discovery , added, “This campaign has been designed to be an exciting, multi-touchpoint experience that resonates with kids both on and beyond the screen. From high-energy content to immersive on-ground activations, we are thrilled to bring fans closer to Little Singham in fun and meaningful ways.”
Designed to bring the world of Little Singham to life, the on-ground programme will feature interactive activities, character appearances, and themed giveaways that capture the spirit of the young supercop.
The Little Singham celebration campaign brings together entertainment, joy, and community, reflecting the enduring popularity of the character among kids across the country. With exciting new stories, engaging content, and meaningful real-world connections, the campaign promises to make this birthday a truly memorable experience for young fans everywhere.
*About POGO India *
Catering to a generation of kids who bounce higher, play smarter, think louder, and dream bigger, POGO is Warner Bros. Discovery’s only-for-India kids’ entertainment channel. POGO is a kids’ channel featuring content that spans multiple genres from comedy and action to games and curiosity. The channel is home to popular homegrown shows like ‘Chhota Bheem’, ‘Titoo–Har Jawaab Ka Sawaal Hu’ and ‘Little Singham’. In India, POGO is available in Hindi, Tamil, Telugu, Marathi, Malayalam and Kannada.
POGO.TV is a one-stop destination for fun activities where kids can engage themselves in a wide range of online games, show snippets and free prizes. POGO, a companion channel to Cartoon Network and Discovery Kids, is a brand created and distributed by Warner Bros. Discovery. For more information, visit @pogotvin on Instagram, @PogoTVIndia on Facebook and @POGO on YouTube.
