By Gossips Tv ; Colors TV is set to follow Star Plus’ recent trend of shortening its shows’ duration to 20-25 minutes. This shift comes after Star Plus saw a significant rise in TRP ratings with their newly launched shows, Advocate Anjali Awashthi and Do Dooni Pyaar, which are airing in similar time slots.
Starting from September 16th, Colors TV will adjust its prime-time schedule accordingly. The highly anticipated new show Durga, starring Pranali Rathod and Aashay Mishra, is slated for a 7:40 PM slot. This adjustment will also result in a reshuffling of the existing shows. Parineetii which previously occupied this time slot, will now air at 7:20 PM. Other shows, such as Suman Indori at 6:30pm and Megha Barsenge at 6:50pm , with Shiv Shakti airing at 8:05 PM.
This new programming approach by Colors TV aims to captivate audiences by providing concise, engaging content, mirroring the successful strategy implemented by Star Plus.