Star Plus’ flagship series Yeh Rishta Kya Kehlata Hai has witnessed a significant dip in its ratings, slipping to the 10th position in the latest TRP charts. The long-running show, which recently celebrated an extraordinary milestone of 5000 episodes, has now been overtaken by Zee TV’s Ganga Mai Ki Betiyaan and Vasudha. The sharp drop has sparked concerns among viewers and industry followers about what is impacting the show’s once-strong grip on the audience.
A closer look at the current track and audience feedback highlights several key factors contributing to the decline.
1. Inconsistent Characterisation
One of the most frequent complaints from the audience is the constant inconsistency in character arcs. Viewers feel disconnected as major characters—Kaveri, Arman, Vidya, Abhira, Manisha, and Kajal—frequently shift between positive and negative traits without convincing transitions. This abrupt flipping dilutes emotional investment and breaks the continuity that long-running shows depend on.
2. Lack of High-Voltage Drama
At present, the series is missing strong dramatic peaks. The absence of major twists or high-tension sequences has reduced the show’s ability to hook viewers week after week. In a competitive television environment, high-impact narrative moments are critical, and YRKKH appears to be falling short.
3. Overdose of Family-Centric Storytelling
The ongoing generation track is heavily focused on the Poddar family, leaving little space for fresh perspectives or new characters. The repetitive nature of the family drama has started to feel monotonous, and viewers are demanding new faces and parallel storylines to break the monotony.
4. Repetitive Separation Twist
One of the biggest fatigue points has been the repetitive separation arcs between Abhira and Arman. Whenever a conflict arises within the Poddar household, the default narrative device is their separation. Audiences now feel this trope has been overused, and the show urgently needs a new dynamic to revive interest.
Current Track
The present storyline revolves around Kiara’s pregnancy, which has further deepened tensions within the Poddar family. Manisha has turned against Abhira and Abhir, creating additional friction. While Arman and Abhira are trying to bring Kiara and Abhir closer, Manisha remains the major obstacle. Abhira, as usual, is left fighting for her brother, while the family continues to brand her the primary villain.
Despite the dip, Yeh Rishta Kya Kehlata Hai remains a monumental legacy show with an enormous history and audience base. However, to regain its lost momentum, the current generation storyline will need fresher twists, consistent character development, and a break from repetitive tropes.
