Star Plus’ long-running show Yeh Rishta Kya Kehlata Hai has hit a rough patch as its latest track fails to strike the right chord with loyal viewers. The show, which has consistently maintained a strong position on the TRP charts, has witnessed a significant dip in ratings, currently standing at 1.8. While the ongoing IPL season has affected TV viewership across the board, fans are also pointing fingers at the storyline for the recent decline.
The current narrative revolves around a complex love triangle between Arman, Ruhi, and Abhira. However, it’s the brewing romantic tension between Arman and his sister-in-law Ruhi that has stirred disappointment among fans. After the tragic demise of Rohit, Ruhi’s growing obsession with Arman has not gone down well with the audience. Viewers have expressed their discomfort over this angle, calling it “unrealistic.”
Social media platforms are abuzz with fan demands, urging the makers to shift focus back to Arman and Abhira’s relationship, which they believe holds the true essence of the story. Many longtime viewers have even expressed concerns that Ruhi’s character is overshadowing Abhira, the actual lead, and weakening the emotional strength of the show.
Compounding the issue is the stiff competition from Colors TV’s Lakshmi Ka Safar, which has been steadily climbing the TRP charts. The compelling storyline and strong performances of Lakshmi Ka Safar are pulling viewers away from Yeh Rishta Kya Kehlata Hai, adding pressure on the creators to rethink their current track.
As per the latest promo, the drama is set to intensify. Abhira begins to feel sidelined in her marriage with Arman, while Vidya urges Arman to become more like the late Rohit. Ruhi, meanwhile, is shown to be developing deeper feelings for Arman and is expected to confront Abhira with a shocking proposition—asking for Arman in exchange for her baby.
Whether the makers will heed the feedback and pivot the story back to the much-loved Arman-Abhira track remains to be seen. With TRPs dropping and competition rising, a strong creative turnaround might be the need of the hour to bring Yeh Rishta Kya Kehlata Hai back on top.