Ever since Naagin 7 premiered, the show has remained in the spotlight for multiple reasons. From its popular franchise value to the star cast and dramatic storyline, the buzz around its return has been strong. However, along with the attention, the show has also faced criticism, especially regarding the noticeable use of AI in several sequences.
Viewers have repeatedly pointed out that AI-generated visuals are being used after almost every major scene. Many fans feel that this excessive usage is affecting the original essence of the show. Despite strong performances and engaging moments, audiences are finding it difficult to stay fully connected because of what they describe as “interruptions” caused by AI effects.
https://www.instagram.com/stories/ektarkapoor/3858515243236485439/?hl=en
Amid the growing chatter, Ekta Kapoor addressed the issue on social media. She shared that the creative team has been experimenting with AI to bring visually grand elements like flying dragons and dramatic action sequences. However, she also candidly admitted that she herself is behind the push for such visuals, especially when working within tight budgets.
Ekta explained that AI helps in saving both time and cost. For a supernatural show like Naagin, where larger-than-life visuals are essential, AI has made execution quicker and more efficient. Earlier, such scenes required extensive green screen work and heavy post-production. Now, many of these elements can be created faster using AI tools.
https://www.instagram.com/stories/ektarkapoor/3858515243236485439/?hl=en
The discussion intensified after a recent scene featuring a Naagin and dragon face-off caught viewers’ attention. Fans quickly highlighted the artificial effects, leading to further trolling. In response, Ekta chose to address the criticism directly rather than ignore it.
While AI is helping the makers achieve scale, it has clearly divided the audience, with some appreciating the effort and others missing the traditional visual feel of the show.
