By Gossips TV : A fresh controversy has erupted in the television industry after Ektaa Kapoor dropped a sharply worded Instagram story that many believe is a direct attack on the makers of an upcoming show titled Pavitra Rishta. Without naming anyone, the producer’s post slammed creators who “feed on an established IP of another creator,” calling it a case of “terrible ethics or intellectual bankruptcy,” and ending with the explosive line, “Nothing pavitra about it!!!”
The timing of Ektaa’s statement has raised eyebrows, as reports about a new television project carrying the iconic Pavitra Rishta title have been doing the rounds. The show is said to star Abrar Qazi as the male lead, with Priyanshi Yadav finalised opposite him, and is expected to go on floors soon. While the makers have maintained silence, Ektaa’s remarks have set social media on fire, triggering intense debate among viewers and industry insiders.
For many fans, Pavitra Rishta is not just a title but an emotion deeply associated with Ektaa Kapoor’s original show, which became a cultural phenomenon and defined an era of Indian television. The idea of reviving or reusing the same name has sparked accusations of cashing in on nostalgia rather than creating something original.
As reactions continue to pour in, the controversy has clearly worked as a massive attention magnet for the yet-to-launch show. Whether the makers respond or choose to ride the wave of publicity, one thing is certain – Ektaa Kapoor’s pointed words have ensured that Pavitra Rishta is once again at the centre of a heated and highly controversial conversation.
Ektaa Kapoor calls out Zee TV’s upcoming show ‘Pavitra Rishta’, says “Nothing pavitra about it”
