By Gossips Tv : After Zee TV’s recent revamp with a new logo and refreshed theme, its sister channel \&TV is also gearing up for a significant transformation. As per exclusive sources, &TV is planning to shift its programming focus toward the comedy genre.
The channel, which is currently home to two of Indian television’s most beloved sitcoms – Bhabiji Ghar Par Hai! and Happu Ki Ultan Paltan is looking to build on its success in the comedy space. Insiders reveal that the channel is in the early stages of planning a slate of new shows that will blend light-hearted drama with strong comedic elements.
This move is seen as a strategic pivot to stand out in a crowded general entertainment space and carve a niche with family-oriented humorous content.
Launched in March 2015, &TV began its journey with a mix of fiction, non-fiction, and mythology-based shows. Over the years, it gained popularity with unique content and a strong urban appeal. Recently, the channel also unveiled a refreshed logo, aligning itself visually with Zee’s modern branding.
Although the content revamp is still in its initial phase, this comedy-centric transition could redefine the channel’s identity and appeal to a wider audience looking for daily doses of laughter.
Stay tuned as &TV prepares to tickle your funny bone like never before!