By Anil Merani: Aditi Sharma, recently announced as Vihaan’s love interest in Jaadu Teri Nazar, has navigated a dynamic career in Indian television with flashes of brilliance, interspersed with both successes and challenges. Her journey reflects a mix of notable achievements and unrealized potential, and she stands at a critical juncture where a single blockbuster hit could solidify her standing in the industry. Exploring opportunities in OTT platforms and films could further elevate her profile, allowing her to showcase her versatility beyond television.
Born on September 4, 1996, in New Delhi, Sharma started as a model, gracing runways for Amazon Fashion Week India and featuring in ads for brands like Titan Raga. Her entertainment career kicked off with the 2017 music video Taare alongside Guru Randhawa, followed by appearances in Punjabi and Haryanvi videos like Naan. These early ventures highlighted her screen presence, setting the stage for her television debut.
Sharma’s television career began with Kaleerein (2018) on Zee TV, where she played Meera Dhingra. The show’s fresh narrative and her chemistry with Arjit Taneja earned her early acclaim. Her breakthrough came with Yehh Jadu Hai Jinn Ka! (2019–2020), a Star Plus fantasy drama where she portrayed Roshni Ahmed. The show’s massive popularity and her compelling performance opposite Vikram Singh Chauhan made her a household name. In Rabb Se Hai Dua (2022–2024), Sharma’s portrayal of Dua Siddiqui Akhtar in a socially relevant drama showcased her emotional depth, though the show’s later seasons saw declining viewership. Her recent role in Apollena – Sapno Ki Unchi Udann (2024) was well-received for its heartfelt delivery, but the show’s abrupt end in March 2025 was a setback. Now, her entry into Jaadu Teri Nazar (2025), a supernatural drama produced by Gul Khan, has sparked excitement, with fans on X praising her potential to bring intensity to the storyline.
Sharma’s career is a blend of hits and misses. Yehh Jadu Hai Jinn Ka! and Kaleerein were successes, establishing her as a television star, while Rabb Se Hai Dua started strong but lost momentum. Apollena’s premature cancellation and her brief cameo in Naagin 3 (2019) didn’t fully showcase her talent. Her participation in Fear Factor: Khatron Ke Khiladi 14 (2024) broadened her appeal, revealing her adventurous side. Moments of brilliance shine through in her work: her nuanced portrayal of Roshni, her handling of complex themes in Rabb Se Hai Dua, and her emotional connection with audiences in Apollena demonstrate her range and charisma.
Sharma needs a transformative hit to cement her position—a project that transcends her television roots and showcases her versatility. Jaadu Teri Nazar could be that opportunity, given its buzz and Khan’s track record with hits like Qubool Hai. However, its success hinges on sustaining viewer interest. A major hit would elevate her status and help her shed the TV star label, opening doors to broader platforms.
The OTT space presents a golden opportunity for Aditi Sharma to showcase her versatility. With platforms like Netflix and Amazon Prime booming in India, she could explore complex roles in thrillers, romantic dramas, or social narratives, following the path of TV stars like Hina Khan. Her emotional intensity suits gritty series like Mirzapur, while her romantic appeal aligns with projects like Mismatched. The global reach and creative freedom of OTT platforms could amplify her fanbase and allow her to experiment with diverse genres, such as fantasy or women-centric stories, leaving the audience intrigued and excited about her potential.
Films, too, hold promise. A supporting role in a Bollywood blockbuster or a lead in a Punjabi film—leveraging her music video roots—could expand her reach. Indie projects with directors like Anurag Kashyap could earn her critical acclaim, while commercial cinema suits her glamorous persona. However, competition is fierce, and her limited film experience means she may need to start small, building credibility through auditions and networking.
Aditi Sharma’s resilience, evident in handling a reported divorce in 2025, complements her professional drive. Her active social media presence and fan engagement, seen in the buzz around Katha Ankahee reunions, can attract producers. To succeed in OTT and films, she should collaborate with reputed creators, consider acting workshops, and strategically choose roles that break typecasting, making the audience feel engaged and invested in her career decisions.
In conclusion, Aditi Sharma’s career reflects talent and potential, with standout performances tempered by inconsistent project success. Jaadu Teri Nazar offers a chance to shine, but a major OTT or film hit—perhaps a thriller or romantic drama—could redefine her trajectory. With her resilience and strategic choices, she can transition into a multi-platform star, leaving the audience hopeful about her future in the entertainment industry.