By Gossips Tv : Banijay Asia is set to launch a refreshing new reality show Gori Chale Gaon on Zee TV, marking a major shift in the Indian television industry. Inspired by the Marathi hit Jau Bai Gaavat, this show will see urban celebrities leave behind their luxurious lifestyles to adapt to the hardships of rural living. Contestants will be challenged with everyday village tasks like farming, milking cows, carrying heavy loads, and cooking traditional meals, all without modern comforts. The show promises a mix of physical endurance, emotional bonding, and cultural exploration, offering viewers a heartfelt portrayal of rural India.
This bold move comes amid Banijay Asia’s surprising fallout with Colors TV. After years of producing mega-hits like Bigg Boss and Khatron Ke Khiladi, Banijay decided to exit their partnership with Colors. The fallout reportedly began after Banijay entered a new collaboration with Zee TV to develop Gori Chale Gaon, a reality show format that closely resembles Bigg Boss. Sources say Colors was unhappy about Banijay producing a similar concept for a rival network, leading to tension and an eventual split. As a result, the future of Bigg Boss and Khatron Ke Khiladi on Colors now hangs in the balance, with talks of both shows possibly moving to Sony TV.
With Gori Chale Gaon, Banijay Asia aims for a “fresh and transparent start,” promising viewers an exciting new chapter in reality television.