With an extensive, diverse content library spanning multiple genres, ALTBalaji has established a niche for itself in the originals space and played a vital role in inculcating an individual binge-watching habit amongst Indian audiences across the last three years.
Owing to its resounding mass appeal, ALTBalaji has emerged as the fastest-growing homegrown platform with 62 originals to its name and looks to leave no stone unturned in curating more originals in the coming future.
The COVID-19 pandemic across the globe has made the content-hungry subscribers flock to the streaming platform for their daily dose of entertainment. ALTBalaji also scores brownie points for being the only platform to have the highest number of successful Indian original shows with multiple seasons to their credit. Be it the two seasons of Baarish featuring Sharman Joshi and Asha Negi, or the three seasons of Kehne Ko Humsafar Hain starring Ronit Roy, Mona Singh, and Gurdeep Kohli. Top that with the two seasons of Broken But Beautiful- toplining Vikrant Massey and Harleen Sethi, three seasons of Dil hi Toh Hai, starring Karan Kundra and Yogita Bihani and even the Ram Kapoor-Sakshi Tanwar starrer Karrle Tu Bhi Mohabbat had three seasons. Now, that speaks volumes, isn’t it!
The unprecedented response to the above-mentioned shows right from their first season gave the makers the confidence to come up with different seasons, encashing on their franchise value. The humongous craze and growing demand for the successful seasons is a testament of its popularity, what with the makers greenlighting seasons after seasons is a success story in itself. Several familiar favorites are returning with their next seasons on popular audience demand. To name a few Apharan, Class of 2020, The Test Case have turned into a franchise and are soon coming up with their follow-up seasons.
The trend of multiple successful seasons is quite similar to that of Bollywood. ALTBalaji shows are not just getting bigger and better but even more successful seasons after seasons and year after year.
What are we waiting for? Let’s StayALT and Binge-watch!