How the Movie Industry Uses Virtual Reality

Virtual reality is revolutionizing the movie industry in different ways. In this article, we look at ways in which the movie industry uses virtual reality.

How the Movie Industry Uses Virtual Reality

When virtual reality technology was first invented in the 1950s, it was said to be the film industry’s future, and it seems like the future is now. There is more demand than ever in this new decade as technology advancement is more rapid. The film industry is still making good progress in incorporating mind-blowing technology, which is clear in Ready Player One, Vanilla Sky, and Star Trek. Additionally, directors, especially the bigwigs, have shifted to swapping their traditional cameras for panoramic 360-degree cameras, which can view from all angles. The market for this kind of technology is exploding with new possibilities. As a result of continued advancements in technology, the filmmaking industry has evolved significantly. Below are a few ways filmmakers have mastered the use of VR.

Animation

Since all Disney characters’ handmade drawings in black and white in the 1940s, animation has come a long way over the past century. Thanks to the fully rendered movie, multiplane animation, and many other techniques, all of these characters are more realistic. In movies such as Lost, which was quite an interesting movie by Oculus Story Studio, virtual reality has already been used. Therefore, viewers enjoy such movies in VR since they feel like they are interacting with Mickey Mouse or any other character once they put on their headset. Artists creating the characters can benefit from VR. Their creations get to unfold in front of them and understand whether or not the audience will enjoy them.

Accessibility to Movies

VR movie apps can help viewers enjoy their favorite content since many people may be reluctant to make a trip to the movie theatre. You can set up your movie theater anywhere that is convenient for you and enjoy the immersive experience that VR offers. Industry giants such as Netflix and Destiny offer VR movie streaming services. On top of that, they also offer a wide selection of VR headsets movies compatible with Steam, Oculus Rift, Oculus Gear VR, and many more. The graphics within VR worlds in movies and high-tech gaming have become increasingly realistic and more in-depth.

Marketing and Promotion

Making the movie is important, but more important is the need to convince people that the movie is worth watching since they need to pay to watch it. The Martian, a great VR headset movie, is a great example since it allowed people to experience Mars in virtual reality. An interactive game was created by the promotional team where the user would put on a headset, and they would be transported to Mars. In turn, this would have the realistic surface of the red planet. Another interesting promotional video is Battle At Avengers Tower, a computer-generated video starring the most popular Marvel character. The viewer can travel along with their favorite heroes in a stunning 3D VR video in this presentation. Big Hollywood movies use VR content ranging from immersive 360 content with high production values to behind-the-scenes 360 videos to promote upcoming features.

Use of Virtual Cameras

The second Star Wars Trilogy is a great example of VR cinema. George Lucas used virtual cameras to create more realistic camera movements during battles in space in A Star Wars Story. The audience needs to feel like they are on the spaceship itself, making the camera work vital and critical. VR filmmaking projects can be challenging, too, and The Lion King‘s remake is a perfect example. Lions in Africa were filled with virtual cameras, and the images were reproduced on a soundstage in the U.S. to make the action more realistic. Everyone involved in the filming process can then put on a headset and walk with lions for a more realistic experience.

To Make Actual VR Movies

Virtual reality presents its own set of problems. Challenge yourself and put yourself in the director’s shoes with a VR headset, and see each live-action. Sound equipment, crew, and a camera are essential. You can, however, easily sync VR headsets with software. While the audience is captive and everyone is looking ahead, they can look wherever they want with VR. As a director, all these things have to be taken into consideration and direct the audience, in a sense. Executives at major studios tend to lean towards producers and directors that have worked with Technology like CGI and virtual reality. This is because they understand both the benefits and limitations tech can provide. 

360 Movie Tie-ins

All possibilities of extra revenue are explored, with hundreds of millions spent on marketing and even more on movies. One of the most popular VR Arcades Worldwide, “The Void,” made a deal to incorporate Ghostbusters characters into their interactive and massive playground. The player becomes part of the crew and dresses virtually in a Ghostbusters suit and a controller that resembles a real proton pack closely. Particularly, this is an exciting way of using existing properties to enhance VR experiences, thus allowing for more immersive presentations.

Wrap up

Film-making has been propelled by technology. It has added more variety and choice for consumers and filmmakers over the years. In contrast, virtual reality still has a long way to go before it’s adopted wholly. However, it’s without a doubt already beating a path to the box office.