By Anil Merani: Star Plus likely expected a stronger debut for “Kabhi Neem Neem Kabhi Shahad Shahad,” considering Abrar Qazi’s star power. However, the show opened with a 1.5 TRP in its premiere week (June 2–9, 2025), indicating a lukewarm start that has left the channel wanting more. Given Abrar’s proven appeal from “Yeh Hai Chahatein” and the show’s unique Rajasthani love story infused with modern elements—such as a rumored rap track—expectations were high for a 2.0–2.5 TRP launch, especially in the competitive 8 PM slot vacated by “Iss Ishq Ka Rabb Rakha.” A 1.5 TRP is not disastrous, but it places the show in the mid-tier among Star Plus offerings, trailing behind “Anupamaa” (2.1 TRP) and “Udne Ki Aasha” (1.8 TRP). This performance indicates that the makers must act swiftly to elevate its ratings to ensure its future.
Abrar Qazi’s return as Uday Veer, a charismatic chef, was a major draw, with fans on X discussing his “fun yet deep” character and his chemistry with Afia Tayebali’s Katha. However, the 1.5 TRP suggests that the show hasn’t fully captured a broad audience, potentially due to stiff competition from a delayed rival show or a narrative that didn’t immediately engage viewers. The show’s success is closely tied to fan feedback and support, making their involvement crucial. Some fans have expressed mixed feelings regarding the pacing or the performance of the female lead, indicating areas for improvement.
Star Plus, relying on Abrar’s popularity and a strong promotional campaign featuring influencers like Hina Khan, sees this as a call to action for the creative team led by producer Prosenjit Chatterjee. The 1.5 TRP start highlights the urgency for the team to refine storytelling, leverage Abrar’s charm, and deliver compelling episodes. They now face the challenge of boosting viewership to avoid the fate of underperforming shows.
To create stronger emotional hooks, the makers could amplify the drama surrounding Katha’s emotional backstory or Uday’s revenge arc. Additionally, leveraging Abrar’s rumored rap track, “Devi Gamladhari,” could attract younger viewers if promoted widely, as fans have praised its potential. A planned crossover with “Udne Ki Aasha” (1.8 TRP) presents an opportunity to capture that audience. Increased social media engagement through hashtags like #KNNKSS and behind-the-scenes content could also build fan loyalty. The team must act quickly to turn the tide and meet Star Plus’ high expectations.