By Gossips Tv : Sony TV is rewriting the script for its on-air programming strategy, sidelining its popular OTT platform, Sony Liv. The recent launch of “Shrimad Ramayan,” headlined by the dynamic duo Sujay Reu and Prachi Bansal, caught viewers off guard as it exclusively premiered on DTH, bypassing the digital domain.
Now, the network is set to unveil two eagerly anticipated shows, “Kuch Reet Jagat Ki Aisi Hai” featuring the charismatic Meera Deosthale and Zaan Khan, and “Mehendi Wala Ghar” starring the magnetic Shehzad Shaikh and Shruti Anand. Adding to the intrigue, both shows are slated to follow in the footsteps of “Shrimad Ramayan,” opting for an exclusive debut on traditional TV connections.
The decision to anchor these productions to DTH services has left industry insiders buzzing with speculation. Sony TV seems to be steering against the current trend of prioritizing digital platforms for content dissemination, raising questions about the network’s vision for the future of television.
As “Shrimad Ramayana” skyrockets in TRP charts due to its exclusive availability on Sony TV, viewers are left pondering the potential repercussions of this strategic shift. Will Sony TV’s gamble redefine the dynamics of content distribution, or is it a calculated risk that may reshape the landscape of television programming? The unfolding drama behind Sony TV’s decision promises to be a riveting storyline in the evolving narrative of digital and traditional media.