By Anil Merani: The Zee TV serial Kaise Mujhe Tum Mil Gaye, featuring the talented Sriti Jha and Arjit Taneja, has hit a rough patch with plummeting TRP (Television Rating Point) numbers, a key metric in the TV industry that measures the popularity of a show, sealing its fate with a finale set for May 4, 2025. This sharp decline in viewership has sparked curiosity about the reasons behind the show’s struggle to keep audiences hooked. A compelling explanation lies in the audience’s lingering attachment to Sriti Jha’s unforgettable role as Pragya in Kumkum Bhagya, coupled with the lukewarm chemistry between her and Arjit Taneja. These elements, combined with Zee TV’s broader challenges in a cutthroat entertainment landscape, paint a vivid picture of the show’s unraveling.
Sriti Jha’s decade-long portrayal of Pragya in Kumkum Bhagya (2014–2021) not only cemented her as a household name but also deeply resonated with fans who adored her heartfelt performance. However, this iconic role may have cast a long shadow over her character Amruta in Kaise Mujhe Tum Mil Gaye. Indian TV viewers often struggle to separate actors from beloved characters, and if Amruta felt too reminiscent of Pragya or veered too far from her relatable charm, it could have left audiences cold. This typecasting trap likely hindered Sriti’s ability to win over fans in a new avatar, contributing to the show’s fading appeal.
Fizzling Sparks: The Chemistry Conundrum
Equally critical to the show’s downfall is the lack of sizzle between Sriti Jha and Arjit Taneja as Amruta and Virat. Romantic dramas thrive on magnetic lead pairings, but the chemistry here has been described as underwhelming, failing to ignite the passion needed to keep viewers invested. Having previously shared the screen in Kumkum Bhagya—where Arjit played Purab, a friend to Sriti’s Pragya—their shift to romantic leads may have felt jarring for fans. Unlike Zee TV’s blockbuster pairs, such as Shraddha Arya and Dheeraj Dhoopar in Kundali Bhagya, Sriti and Arjit’s dynamic didn’t deliver the emotional punch required to sustain a loyal fanbase, leaving many disappointed.
Zee TV’s broader woes, including repetitive storytelling and a lack of high-impact reality shows to boost promotion, further dimmed the show’s prospects. With audiences drifting to OTT platforms and rival channels like Star Plus and Colors upping their game, Kaise Mujhe Tum Mil Gaye struggled to stand out. The decision to replace it with Saru underscores Zee’s urgent pivot to revive its lineup, highlighting how Sriti’s typecasting and the lack of on-screen magic with Arjit fueled this TRP-driven collapse, underlining the serious challenges Zee TV is facing in the current entertainment landscape.