By Anil Merani: “Bhagya Lakshmi,” a popular Hindi television serial on Zee TV, has been a staple for viewers since its premiere on August 3, 2021. Produced by Ekta Kapoor’s Balaji Telefilms, the show has garnered attention for its dramatic storytelling and the chemistry between the leads, Aishwarya Khare (Lakshmi) and Rohit Suchanti (Rishi). It has had a significant impact on its audience. However, recent speculation about the show’s potential cancellation has sparked fan discussions. As of May 26, 2025, no definitive evidence confirms the cancellation of “Bhagya Lakshmi.” This response explores possible reasons for such rumours, drawing on available information about the show’s performance, industry trends, and viewer sentiments.
Why “Bhagya Lakshmi” Might Face Cancellation Rumors
Low TRP Ratings
Television Rating Points (TRP) are crucial for the survival of Indian TV serials, as they determine advertising revenue and channel support. Reports indicate that “Bhagya Lakshmi” has been grappling with low TRP ratings for some time. Despite its loyal fan base and moments of high engagement, the show’s inconsistent viewership numbers have likely fueled speculation about its cancellation. A source noted that the show has been “suffering from low TRP for a long time,” which could pressure Zee TV to reconsider its time slot.
Comparison to Other Zee TV Shows
Zee TV’s lineup includes other high-performing shows like “Kumkum Bhagya” and “Kundali Bhagya,” which have historically dominated TRP charts. Despite strong ratings, the recent announcement of “Kundali Bhagya” concluding its seven-year run on December 6, 2024, has raised concerns about the channel’s strategy for other shows like “Bhagya Lakshmi.” Fans and industry observers speculate that Zee TV may be reevaluating its programming to refresh its lineup, potentially putting “Bhagya Lakshmi” at risk.
Narrative Fatigue and Repetitive Storylines
Viewer feedback suggests that “Bhagya Lakshmi” has faced criticism for repetitive plotlines and overly dramatic twists. Some audience members have described the lead character, Lakshmi, as “naive” and “fake,” expressing frustration with the show’s writing and character development. Long-running daily soaps often struggle to maintain fresh narratives. After over three years on air, the show may lose its appeal for some viewers, contributing to cancellation rumours.
Industry Trends and Channel Strategy
The Indian television industry is highly competitive, with channels like Zee TV constantly striving to maintain their position among the top entertainment networks. In 2021, Zee TV made significant efforts to reclaim a spot among the top five Hindi entertainment channels, with “Bhagya Lakshmi” as a key part of that strategy. However, if the show no longer aligns with the channel’s goals or fails to deliver consistent viewership, Zee TV might consider replacing it with newer content to attract audiences.
Impact of Generational Leaps and Cast Changes
In 2024, the show introduced a six-year leap in its storyline, resulting in significant changes, including the introduction of a new generation. While such leaps are common in Indian television to reinvigorate plots, they can alienate viewers attached to existing characters or story arcs. The separation of the lead couple, Rishi and Lakshmi (RisMi), may have disappointed loyal fans, potentially impacting viewership and fueling cancellation speculation.
Lack of Official Confirmation
As of the latest available updates, no official statement from Zee TV or Balaji Telefilms confirms the cancellation of “Bhagya Lakshmi.” The show continues to air daily, with recent episodes (e.g., May 22–23, 2025) focusing on dramatic developments like Neelam’s passing and Malishka’s schemes. The absence of concrete cancellation news suggests that rumours may stem from fan speculation or misinformation, possibly triggered by the show’s performance struggles or the precedent set by “Kundali Bhagya’s” conclusion.
Conclusion
While “Bhagya Lakshmi” has not been officially cancelled as of May 26, 2025, the rumours surrounding its potential end likely stem from a combination of low TRP ratings, narrative fatigue, and broader industry trends affecting Zee TV’s programming decisions. However, with no confirmed cancellation, the show’s fate remains uncertain.